Full Year Pasture Conversion System

Advantage Feeders was developed in Australia and is now used by livestock farmers in Ireland and around the world.

Advantage Feeders are distributed throughout Ireland and Northern Ireland by Dairy Direct Ltd, with delivery available throughout both regions.

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July 1, 2026

Tom Pemberton’s Advantage Feeders: A Few Months On

Pasture is our cheapest source of protein and energy on our farms, but relying on pasture alone doesn’t always maximise profitability. This is because the natural annual cycle of pasture starts with an excess of protein and moisture, reaches ideal conditions for only a few weeks, and then ends with a deficiency in energy and protein.

On top of these pasture challenges, our young stock are born with sterile, undeveloped rumens that cannot digest pasture efficiently, adding another layer of complexity to pasture conversion.

Early Season Strategy

At the start of the season, we offer controlled grain-based rations to maternal animals. This helps mop up excess protein in the rumen and slows the rumen passage rate. Slowing rumen passage is critical early in the season because pasture growth often doesn’t exceed consumption. By keeping pasture in the rumen longer, we extract more nutrients from a given amount of feed.

Creep Feeding Young Stock

Creep feeding young stock from birth is essential for improving pasture conversion. This process rapidly develops the rumen from sterile and ineffective into a pasture-converting machine. Young stock on creep feed require less milk from their mothers and are able to wean at a younger age, setting them up for stronger growth.

Managing Protein During the Spring Flush

When the spring flush arrives, we continue managing excess protein in the diets of weaners and spring-lambing ewes. A small amount of grain ensures that the liver is not using energy that could otherwise be directed toward production. The same principle applies when summer crops become available for grazing.

End-of-Season Finishing

Once productive pastures are exhausted, our weaners move into our automatic feedlot for finishing to heavy weight. Meanwhile, maternal stock consume the remaining pasture and then move into containment pens, ready for the next season.

Gerard Roney
Founder / Managing Director, Advantage Feeders

Proven Globally.
Supported Throughout Ireland.

Advantage Feeders was developed in Australia and is now used by livestock farmers in Ireland and around the world.

Advantage Feeders are distributed throughout Ireland and Northern Ireland by Dairy Direct Ltd, with delivery available throughout both regions.

Our range includes controlled meal, grain and pellet feeders for cattle, calves and sheep, along with creep-feeding solutions designed to help farmers improve feed efficiency and livestock performance.

Advancing Ruminant Production

Help livestock farmers double meat production with the same level of inputs

Through continual research and development, we strive to provide livestock farmers with the world’s best controlled feeding products, knowledge and systems that allow them to achieve the highest return on investment

Built tough for the field, backed by results