Looking for a better way to feed your livestock, reduce waste and get more from your grassland? You’re in the right place.
At Advantage Feeders, we understand that every farm is different. Whether you’re running sheep, dairy calves, beef cattle, a suckler herd or a mixed livestock enterprise, finding the right feeding system can make a real difference to your time, costs and productivity.
That’s why our website is more than just a place to browse feeders. It’s a hub of practical information, innovative products and helpful tools designed to support better feeding decisions for Irish farmers.
Not sure where to begin? Come along for a quick tour of Advantage Feeders Ireland and discover what you can find.
1. Find the Right Feeder for Your Farm
Let’s start with the products.
Our Product Directory makes it easy to explore our range of livestock feeding solutions. You can filter by product type, animal and the number of livestock you need to feed, helping you find a suitable option for your operation.
Discover our key product categories:
- Meal Feeders: From compact 800HD feeders to larger-capacity 1800HD, 3800HD, 5500HD and mobile models, our meal feeders are designed for controlled supplementation and reduced feed waste across sheep, dairy and beef cattle operations.
- Creep Feeders: Explore calf creep gates and lamb creep panels designed to give younger animals access to supplementary feed while excluding larger livestock.
- Hay Feeders: Interested in reducing hay wastage? Explore our hay feeding section or contact our team to discuss suitable options for your operation.
- Accessories: Discover useful attachments and equipment, including mineral attachments, blower attachments and assembly tools.
Each product page provides information to help you understand its features and suitability for your livestock.
Start exploring: Browse the complete product range.
2. Discover the Technology Behind Our Feeders
What makes Advantage Feeders different from conventional livestock feeders?
At the heart of our meal feeding systems is the innovative 3-Way Restriction System.
This technology allows farmers to adjust the height, depth and width of the feed access area, helping control how much meal, grain or pellets livestock can access at a time.
Rather than consuming large quantities in one sitting, animals can return to the feeder throughout the day for smaller amounts of supplementary feed.
This approach is designed to support more consistent intake, better feed utilisation and improved livestock performance.
Whether you’re supplementing ewes before lambing, creep feeding calves, rearing dairy replacements or supporting cattle through periods of limited grass growth, controlling feed intake can help you make more efficient use of your concentrates.
Want to understand how it works? Our Frequently Asked Questions explain the mechanics of ration control, feeder adjustments and livestock feeding behaviour.
You can also explore our Explainer Videos to see how Advantage Feeders work in practice.
3. Calculate the Potential Returns for Your Farm
One of the most useful features of our website is our collection of online calculators.
Investing in a feeding system is an important decision, and understanding the potential financial benefits can help you make an informed choice.
Our Return on Investment (ROI) Calculators let you explore different sheep and cattle feeding scenarios using your own farm figures.
You can model situations such as creep feeding, supplementary feeding during periods of inadequate grass availability, managing high-moisture pasture and improving hay utilisation.
For sheep farmers, there are also calculators exploring lamb growth, lamb survival and reducing mismothering at lambing.
These tools are particularly useful for Irish farmers looking to improve grass utilisation, manage seasonal feed gaps and make better use of purchased meal and other supplements.
The calculators allow you to consider different outcomes, including best-case, median and worst-case scenarios, so you can assess potential savings, productivity improvements and returns.
We also offer a Feed Ration Calculator to help you compare feed ingredients, nutritional values and costs when planning a ration.
Have a go: Explore our ROI Calculators and see what a different feeding approach could mean for your farming business.
4. Learn More with Our Practical Feeding Resources
Good feeding decisions start with good information.
Our website includes a growing library of educational resources to help Irish livestock producers understand nutrition, feeding strategies and feeder management.
If you’re looking to improve your feeding programme, here are some great places to start.
Explore practical information about dry feed supplementation, high-moisture pasture, excess protein, creep feeding and more.
These resources are particularly relevant when managing Ireland’s seasonal grass growth, wet grazing conditions, spring turnout, autumn grass shortages or supplementary feeding during lambing and calving.
Browse our comprehensive product guide, featuring feeder information, product features and insights into the Advantage Feeders Full Year Pasture Conversion System.
The guide also explains the science behind feeding little and often, including how controlled supplementation can support rumen function and make more efficient use of grass.
Already own an Advantage Feeder? Access guidance on feeder setup, adjustments, introducing livestock, monitoring feed consumption, cleaning and maintenance.
These resources are worth bookmarking so you can return whenever you need advice or a quick refresher.
5. Explore Real On-Farm Results
We know that seeing how a feeding system performs in real farming conditions can be just as valuable as reading about its features.
That’s why our website includes a dedicated Trial Results section.
Here you can explore on-farm feeding trials covering topics including controlled feeding, creep feeding, lamb finishing, ewe supplementation, livestock growth and pasture utilisation.
You can filter the results by animal type and topic to find information relevant to your operation. The trials include results from different farming regions, with measurements and currencies reflecting where each trial was conducted.
For another perspective, visit our Farmer Testimonials page to hear directly from livestock producers about their experiences using Advantage Feeders.
You’ll find feedback from Irish farmers, including producers in County Kilkenny who have used our feeders for dairy calves, sheep, replacement heifers and mixed livestock operations.
From reducing the need for daily trough feeding to improving access to meal for younger or less dominant animals, these first-hand experiences provide valuable insights into how controlled feeding can fit into different farming systems.
It’s a great way to learn how other farmers have incorporated Advantage Feeders into their operations.
6. Access Local Irish Support and Free Farm Delivery
Found a feeding solution that interests you?
Advantage Feeders are distributed throughout Ireland and Northern Ireland by Dairy Direct Ltd, an agricultural equipment supplier based in Pottlerath, Kilmanagh, County Kilkenny.
With local warehousing and an experienced team, Dairy Direct provides a convenient point of contact for farmers looking to invest in a more efficient feeding system.
Our Irish team can help you choose the right feeder setup for your livestock, feeding programme and production goals.
One of the great benefits of purchasing Advantage Feeders in Ireland is our convenient delivery service.
Free delivery to farms is available throughout Ireland and Northern Ireland, subject to the applicable order and delivery conditions.
Whether you’re farming in Munster, Leinster, Connacht, Ulster or Northern Ireland, our team can help you arrange delivery and confirm the details for your location.
You can also contact us for advice on product suitability, feeder specifications, pricing and delivery.
Find local support: Contact our Irish team or call 1800 817 462.
7. Build a Quote Online
Ready to take the next step?
Our Get a Quote feature makes it easy to start planning your purchase.
You can search for products, add the feeders and accessories you’re interested in to your quote list, and submit your details to our team.
We’ll follow up with the relevant pricing, VAT and delivery information for your location.
Whether you’re buying your first feeder or expanding an existing system, it’s a convenient way to explore your options without needing to make an immediate purchase.
And there’s extra peace of mind when choosing Advantage Feeders.
Our eligible HD meal and hay feeders are supported by a standard two-year warranty, with the option to extend coverage to a total of five years at no extra cost by completing the warranty registration and meeting the applicable conditions.
You can learn more and complete your registration on our Extended Warranty page.
The website also provides information about our money-back guarantee, giving you another reason to explore the benefits of our feeding systems.
Ready to get started? Build your quote online.
8. Get to Know Advantage Feeders
Behind every Advantage Feeder is a commitment to helping farmers make more efficient use of their feed, grassland and time.
Our journey began in 2006 when Gerard Roney identified a need for a better way to regulate livestock feed consumption on his family’s farm in Australia.
Since then, Advantage Feeders has grown from a practical farming innovation into a business supporting livestock producers across Ireland, Northern Ireland, the UK, Australia, New Zealand and beyond.
Today, we’re proud to support Irish farmers through our partnership with Dairy Direct, combining innovative feeding technology with local knowledge and customer support.
Our aim is to help livestock farmers get more from their grass, reduce unnecessary meal wastage and make everyday feeding simpler and more productive.
You can read more about where we started, our technology and what drives us on our Our Story page.
Start Exploring Today
Whether you’re researching your first meal feeder, comparing feeding strategies, calculating potential returns or looking for practical advice, the Advantage Feeders Ireland website has plenty to explore.
Our goal is simple: to help Irish livestock producers make informed feeding decisions that support productivity, reduce unnecessary waste and make everyday farm management easier.
From managing spring and autumn grass shortages to improving lamb growth, supporting dairy replacements and making better use of supplementary meal, we’re here to help you get more from your livestock feeding programme.
So, have a look around, explore the resources and discover how smarter feeding could benefit your operation.
Visit Advantage Feeders Ireland to start exploring, or contact our Irish team for more information.
You can also call us on 1800 817 462 or email enquiries@advantagefeeders.ie.
Better feeding. Less waste. More productive livestock.
