As farm operating costs continue to rise, efficient feeding has never been more important. To remain profitable, farmers need to maximise grass utilisation, reduce feed waste and maintain strong livestock performance.
Whether you’re supplementary feeding at grass, creep feeding, or managing stock through periods of limited forage availability, Advantage Feeders help you achieve consistent, controlled intake with minimal waste.
Our Cattle, Calf and Sheep Feeders are engineered to:
Standard lick feeders and conventional stock feeders rely on animals eventually tiring of licking. They do not actively restrict access to feed, which can lead to overconsumption, feed waste and increased costs.
The Advantage Feeders 3-Way Restriction System is different.
Our system allows producers to precisely control:
of the feed access area — effectively limiting the amount of meal, grain or pellets available with each lick.
When set in a restricted position:
Stock require saliva on their tongue to collect the feed. After a period of licking, the tongue naturally dries, making it increasingly difficult to access more feed. This natural mechanism helps support controlled, measured supplementation without the need for constant management.
Livestock typically visit the feeder several times per day, depending on field conditions and feeder settings. This creates a natural system of small, consistent supplementation throughout the day — promoting:
The result? Stronger livestock performance with lower feed costs.
Advantage Feeders was developed in Australia and is now used by livestock farmers in Ireland and around the world.
Advantage Feeders are distributed throughout Ireland and Northern Ireland by Dairy Direct Ltd, with delivery available throughout both regions.
Our range includes controlled meal, grain and pellet feeders for cattle, calves and sheep, along with creep-feeding solutions designed to help farmers improve feed efficiency and livestock performance.
Advancing Ruminant Production
Help livestock farmers double meat production with the same level of inputs
Through continual research and development, we strive to provide livestock farmers with the world’s best controlled feeding products, knowledge and systems that allow them to achieve the highest return on investment
Not sure which feeder is right for your livestock or feeding programme?
Our experienced team can help you select the right feeder setup for your livestock, feeding programme and production goals.
Call 1800 817 462 or email enquiries@advantagefeeders.ie to discuss your requirements.
Dairy Direct Ltd
Pottlerath, Kilmanagh, Co. Kilkenny R95 V050.
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